You may view Instagram as nothing more than a place selfies and delicious (half-eaten) food; but did you know, it is one of the fastest growing social media platforms with more than 300 million active monthly users and counting.
Visual marketing is on the rise (because who likes to read), so even from a business standpoint this platform is impossible to ignore. Whether you’re an artist, fashion designer, solopreneur or retailer, Instagram can earn your brand more visibility and engagement. Here are 10 important stats you should consider with your marketing strategy:
Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter.
That’s right! Instagram gets 15x more user engagement than Facebook and 40x more engagement than Twitter. A recent study found that on average for every 10,000 followers a brand has on Facebook, only about 7 active engagements occurred. Ouch.
Products and ‘Lifestyle’ are the top 2 content types in terms of engagement.
Over 60% of the best-performing posts on Instagram feature products, with the runner-up being lifestyle posts at around 40%. Don’t be shy about showcasing what your business has to offer, that’s why they’re following you. That being said, be sure to keep your content looking natural. The worst performing category of content on Instagram is sales.
Photos generate 36 percent more likes than videos.
While videos generate more comments on Instagram, photos and stills generate 36% more likes. Not only do images generate more engagement but the best performing posts on Instagram displayed a product prominently. Engagement and relationship are keys in any social media marketing strategy. Images may be the single best tool that brands have to build both.
Instagram photos with faces get 38 percent more likes.
Let’s face it! Like them or not, there’s more proof that selfies aren’t going away any time soon. Pictures with faces are more popular. Researchers looked at 1.1 million photos on Instagram and found that pictures with human faces are 38 percent more likely to receive likes than photos without. They’re also 32 percent more likely to attract comments. The study is one of the first to examine how photos with faces drive engagement.
On average, posts that include another user handle in the caption net 56 percent more engagement.
Tag, you’re it! It’s not enough to simply post your own images and hope others will like. You must also actively engage with others by tagging them in your content. A good way to gain new followers is to tag them in the caption section. Adding this small touch is flattering and definitely a great way to gain a loyal audience.
Posts with at least one hashtag average 12.6 percent more engagement.
Yes, they are spammy, but they work. A massive 88 percent of posts included at least one hashtag, and gain 12.6% more engagement. Everything in moderation though, keep your hashtags to fewer than 7 for best results.
Posts tagged with a location receive 79 percent higher engagement.
We are just as surprised as you.. Posts tagged with a location received a whopping 79 percent higher engagement. When applicable, the practice does pay off, with brands using location tagging averaging 29 percent higher in levels of engagement.
35 percent of users check Instagram multiple times a day.
The average Instagram user spends 21 minutes per day using the app.. not bad for a scrolling picture show. When it comes to frequency of site use, Instagram is second only to Facebook. 57% of Instagram users check their accounts daily compared with 63% of Facebook users. And 35% of Instagram users check their accounts multiple times a day, compared with 40% of Facebook users who check multiple times a day (1).
Instagram is the eighth most popular mobile app in the U.S.
In less than five years, photo-sharing app Instagram has grown from Internet infant to social media superstar. As the Instagram community continues to grow, with more people sharing content and looking for inspiration; businesses will continue to be an integral part of that experience. Facebook in fact did see a drop in active users, but they’re still on top. Also, let’s not forget that Facebook owns Instagram, so a gain in users for the photo sharing app is still a win for Zuck.
Posting daily is the key to success, but make sure you are inspiring your followers.
The number of brands posting at least once a day has tripled in 2014. Daily posting is becoming a standard for brands on the platform, as well as developing effective tactics that bring value to their businesses. Don’t forget to inspire your audience! Instagram is about connecting with followers on level beyond just trying to make a sale. Brands shouldn’t just engage; they should also inspire. Take a look at top brands on Instagram such as Nike and Lululemon, whose feeds are filled with motivational images and people doing extraordinary things.