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Watch What Happens When You Ask Non-Creative Professionals to Work for Free

It’s a bizarre experience when someone asks you to work for free. It’s flattering at first to be recognized for your expertise, but it doesn’t take long to grasp that they don’t appreciate it enough to actually want to pay you what it’s worth.

Whenever you ask someone to do something for free, you’re asking that person to take time away from their work and/or paying customers, or quality family time, or much-needed R&R, and other important things. Asking creative-professionals to perform services pro-bono or for little pay undermines their profession and creative skills.

This video pokes fun at the speculative creative bidding process in new business pitches.

The debate over working for free goes back a while now. But there are still people who haven’t heard the argument and think that “exposure” of creative work is reason enough for people to give away their labors.

A successful business with a strong brand and vision even in its early days believes in itself. Offering to work for free does not promote these values or that you actually value your own work, or expected results. It’s business, not a hobby.

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