Entrepreneurs need to make decisions. Lots of them. Building a business involves decisions on allocating precious resources – like time, energy and money – in a way that creates sustainable, long-term growth. Key amongst those business-building decisions is determining how to represent your business – your vision, or as we like to call it, your brand.

Think of your business logo as a signature mark

Just like your personal signature, your business logo is a consistent, credible method of writing a name — it represents a strong commitment to professionalism, and gives a sense of organization. A business with a well-designed logo is widely perceived as legitimate, capable and trustworthy. In the same way a signature at the end of a letter gives correspondence a personal touch, a logo is received as an authentic communication between a person (like me, and you) and a brand. No matter which industry, area of expertise or type of enterprise, it’s safe to say – a logo is always appropriate, and a well-designed logo is perhaps the only risk-free investment you’ll make.

Leave a lasting impression

A cliche for good reason, we all know you pretty much only get that one chance to make a strong first impression. But the challenge for a small business is even more complex. Not only must you make a strong first impression, but you also need to make the impression last. Being memorable is key to getting more business. For a small business, your logo is exactly that – a memorable introduction. A quality logo design well inspires potential clients to believe that your brand delivers an amazing product or service. It’s instantly recognizable, engaging your existing clients with warm memories of why they love your brand and reminding potential clients to give you some serious consideration. Without a strong logo, you pretty much lose out on the opportunity to prove yourself to potential clients – if your logo doesn’t look quality, you’re going to have a hard time convincing clients your work will be.

Amplify Your Brand Presence

Like getting your car a premium wash and detailing, give your brand the love and care it deserves. That means investing in a visual representation of your vision – a logo is more than an idea, it is something your target audience can grasp in their minds and memory. For every dollar you spend on marketing, your logo design is ultimately what helps prospects to remember and recognize your brand.

We’ve helped hundreds of brands with their logo design and come across some frequently asked questions. This blog post provides answers and guides you on what a logo design is and what to consider when planning for a logo for your brand.

Determine the type of logo design you want

Most small business logos are combination marks, consisting of two components: a graphic or symbol element, and a typographic element.

Graphic or Symbol

This is a recognizable image that directly represents an idea, expertise, operation or action. When done right, the graphic or symbol will become an indelible mark in your audience’s mind, instantly communicating your brand’s mood and personality.

Typography

Type has personality. Your typography should be in harmony with the graphic or symbol element to reinforce your message. It should be legible, and since a logo needs to translate well in different sizes it must also be flexible and scalable.

Of course you are not limited to a combination mark, many brands choose a typographic logo, or an illustrative logo.

Keep it relevant to your business

A logo establishes your identity, and works like a mental shortcut, a quick visual association to your product or service. In order to be effective, your logo must directly convey who you are and what you do. For a small business, each impression is crucial and your logo must quickly connect with your audience, communicate a message, and leave them with something memorable. Your logo concept should be direct and easy to understand, if you’re bogged down with a complicated concept you risk losing instant recognition.

Choose your colours wisely

Colour conveys meaning and should be used wisely to enhance and emphasize your brand message. Certain industries gravitate towards particular color palettes. For example, heating and air conditioning companies often use red and blue in their branding. Examine your competitors’ brand colours, and consider choosing unique hues that help you stand out.

Consider where your logo will be reproduced

Think big picture – your logo needs to look good in the various executions of your brand. A well-designed logo translates well across various mediums and dimensions. Consider future branding projects, like outdoor signage and web design. Your logo will need to convey a consistent message in all scenarios, from a letterhead to a billboard. This is a tall order!

Professional logo design gets the right kind of attention

Your business’ success relies in part on its ability to establish itself as a trustworthy and preferred brand. Given the reach of a logo, and considering what’s at stake, your logo design is a worthy investment.

Are you searching for the perfect logo for your business?
Check out our Logo Design Services!