Original Life is a streetwear brand based in San Francisco.
The label delivers elevated sportswear pieces with a modern, preppy look. Colourful hats, shirts and hoodies with embroidered branding serve as the line’s core signature pieces. Before launching on the local scene, Original Life came to us to update and refine their brand identity. We drew inspiration from San Francisco’s graffiti scene, hip hop nightlife and sneaker culture.Our design incorporates circular elements that make the logo standout. We used modern typography and clean, angular lines so the design can be easily embroidered and replicated at scale.
