Paul Nicholson’s logo for Aphex Twin is a landmark in itself. First appearing on the cover of pioneering album ‘Selected Ambient Works 85 – 92’ it’s become a crucial component of Aphex’s iconography.
In 2014, Aphex teased his return with a chartreuse-coloured blimp hovering over London bearing his distinctive logo, delighting his fans and creating media buzz. Shortly after, spray-painted logos pop up around New York City feeding the frenzy. Without a single word, Aphex Twin had us riveted – by a logo. We’d expect nothing less of an elusive, musical genius.
This unusual marketing campaign is undeniable proof of a logo’s power – it’s uncanny ability to create an instant emotional connection. Syro arrived September 19, 2014, Aphex’s first to reach the top 10 in the UK Albums Chart, and his highest peaking album in the UK to date.
