Diet Coke Bottles as Custom Art Pieces


Get collecting.

Today, you probably know Diet Coke for its silver and red branding—which is more or less how it’s looked since Coca-Cola’s sugar-free alternative first launched in 1982. But starting last month, in a market where diet soda sales are down, Diet Coke launched a campaign called “It’s Mine.

Personalization and customization is a huge trend, obviously,” says Rafael Acevedo, group director of Diet Coke in North America. With Coca-Cola’s first major personalization campaign, Share a Coke in 2014, the company put thousands of people’s names onto bottles. As for how “It’s Mine” will impact Diet Coke’s brand into the future, many big decisions are still up in the air. It’s the first time that Coca-Cola’s iconic 12-ounce bottle has been used for Diet Coke.

Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour diet coke bottle


diet coke its mine


For the U.S. campaign, Coca-Cola created a more specific visual identity that would reinforce the concept of the soft drink itself.


diet coke its mine


diet coke bottle


What’s your favorite? Share yours by tweeting us at @R1Creative or #R1Creative

RELATED POSTS is Finally Here!

R1 News Portfolio
We designed a custom event management website for @AnthonyPresents, complete with an easy-to-use reservation form that makes it effortless for clients to say yes. His website is now a hub for his upcoming events, building his client network and generating ticket sales. Now who wouldn’t want that?

How Artist PROP4G4ND4 Crafted The Block Brand

It's not often we find ourselves transfixed by a club flyer. We get it. Club flyers are still regarded as disposable art, and are created and distributed with a kind of disregard. So imagine our glee when we discovered that rare creative symbiosis between a club and a designer. Where the flyer art enhances a club's image and branding, exemplifying a commitment to art and creativity.

A Custom Emblem for The Hill Bar & Grill

R1 News Portfolio
The Hill Bar & Grill came to us looking for a logo that would firmly establish their brand on the local bar scene, and represent the rich, vibrant community it belongs to. Take a look at how we designed a recognizable classic crest emblem.