Animation "Dear B.I.G." Pays Tribute to a Legend

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Animation Director Alex Gregg lends his distinct style to pay homage to hip hip legend Biggie Smalls. Set to the heartfelt words of Steve Stoute, Interscope Executive and a friend of Biggie, the animation short is a stark and powerful promo for Biography Channel’s documentary ‘Biggie: The Life of Notorious B.I.G’ released September 2017.

“Dear B.I.G.” captures the undeniable influence Biggie had on culture over the course of his life, celebrating a legacy that still reverberates through hip hop consciousness today.

Dear B.I.G. from Blink on Vimeo.

One of the lovely things about creating animation is that it can help visualize abstract ideas like emotion, memory and admiration.

With this film we wanted to create something intimate that complimented the personal experiences Steve had with BIG’s music but something that expressed the experience the broader community had as they saw Biggie shift the culture around them.

The energy between these ideas as Steve Stoute expresses them was a wonderful thing to respond to as we carefully designed and animated the film.

- Alex Grigg

Sources:

Alex Grigg and Steve Stout Bring “Dear B.I.G” to Life via Stash Media

ALEX GRIGG: DEAR B.I.G. via BlinkInk

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