Case Study

Website Design for Hawthorn SF


Hawthorn is San Francisco’s newest hybrid lounge, serving signature cocktails, art and music.

Events Promotion and VIP Event Planning

Hawthorn’s clientele ranges from the swanky financial district crowd lounging with a classy craft cocktail after work, to an energetic nightlife crowd that wants to dance late into the night. This hybrid space is a favourite amongst those in the know.

What We Did for Hawthorn

Responsive Website Design  •  Custom WordPress Development •  Reservation Management System •  Custom Events Management Calendar •  Email Signups •  Private Events Inquiry Form •  Facebook Photos Auto-sync Functionality •  Social Media Integration

Strategic Marketing to Reach your Target Clientele

In the late 1800’s this area of San Francisco once housed lustful brothels and drug-stores, today, the space has been completely re-imagined for a perfect blend of craft cocktails and nightlife. Hawthorn carries this rich and colourful history into the present, creating a hybrid lounge space catering to a varied crowd. Although they do club events, Hawthorn does not want to be portrayed as a nightclub. The challenge for us was to create a website design that caters to both audiences.  

Hawthorn boasts a unique lounge space with design as notable as its signature cocktails; Austrian drapes, deep purple ceilings, exposed brick walls, and tufted lounge seating. We found endless inspiration in its tasteful decor, incorporating Hawthorn’s distinctive vibe into the look of their custom, responsive website for a distinctive and cohesive brand experience.

Our goal was to use an intuitive layout that features Hawthorn’s signature cocktail list and nightlife events, and makes it easy for visitors to reserve a table or book a private event. The custom Reservation Management System is easy-to-use, streamlined and efficient to mirror Hawthorn’s commitment to premium client service.

Our custom Events Management Calendar gives Hawthorn full control to keep its events listing current. Visitors are presented with an elegant events gallery, with quick access to sampling an event’s music programming and intuitive flow to RSVPing and reserving a table.

Your website is your 24/7 venue marketing hub

Any successful venue promotion strategy aimed at maximizing event earnings must include a website optimized for search engines. A professional, custom website enhances your venue’s reputation and destination status.

Give your venue a digital hub for widening your clientele, keeping them informed and engaged with current events and more.

Start your web design project with us today!