Case Study

Branding, Press Kit and Website design for J. Espinosa


J. Espinosa is a USA Red Bull Thre3style Champ and the Oakland Raiders’ Official In Game DJ

J. exploded onto the local music scene in 2001 at the age of 17 with his DJ debut on San Francisco’s Wild 94.9/KYLD. Today, J. is regarded as a legendary turntablist, a jetsetter booking gigs at some of the hottest nightclubs around the world while holding down the airwaves every weekend on Power 106 LA.

What we did for J. Espinosa

Logo Design  •  Press Kit Design  •  Responsive Web Design  •
Event Calendar  •  Content Management System  •
Custom WordPress Development  •  Social Media Integration

A digital presence to match the credentials

J. recognized the importance of a professional online presence, and with his rapid rise to international success he needed a digital space to connect with his growing fan base and showcase his all-star achievements.

We helped J. build a foundation for his online music marketing, covering everything from revamping his logo to launching an effective music website.

Personality, style and flavour.

The Logo Design Brief

J. Espinosa came to us for a new, professional DJ logo. Something that would be taken seriously, but still had personality, style and flavor.

We went straight to the drawing board and started developing typography-based DJ logo ideas with clean, modern lines. We honed in on bold typography with stylized elements that strike the balance between simple and iconic. DJ J Espinosa’s logo has withstood the test of time, still looking fresh and relevant three years and counting since it was first designed.

A gateway to gigs…

A DJ’s Electronic Press Kit (EPK)

Espinosa’s Press Kit gives him an edge in the competitive world of professional DJing, putting his achievements and experience upfront for key decision-makers in the music industry, showing them without a doubt that J is top DJ talent.

Optimizing the fan experience

Music Artist Website

With J.’s DJ career gathering momentum he needed an official artist website to catch all those online searches and acquire new fans, generate even more interest in his popular mixes, and promote gigs.

To keep things focused, we custom designed a single page press kit-style website, eliminating clutter and consolidating his career highlights.

The overall look and feel- everything from the colour selection to the typography is specifically hand-picked and reflects J’s branding.

Our design is focused towards optimizing the fan experience. We showcase J’s critically acclaimed DJ mixes, media coverage, and tour schedule.

Your website “works” for you

J. Espinosa’s online presence stands as proof that he’s a serious DJ, committed to developing his brand and reaching his fans. As a marketing tool, his website reaches booking agents and venues, as well fans and music lovers. It functions as both a gateway to more gigs and a platform for his fanbase to refer to.

Features of our Music Artist Website solution

  • Custom designed look and feel, we don’t touch off-the-shelf themes!
  • Fully responsive, single page website design
  • Strategic Calls to Action (CTAs) geared towards booking gigs
  • Easy to use Admin Panel to update site content
  • Social media integration
  • Events/ Tour Calendar


Knowing his fans would be accessing his website on smartphones, tablets and desktops we designed J’s website to be fully responsive, so it adapts instantly to different screen sizes.

Widen your fanbase by giving them access to your virtual home – a place to sell your music and give fans a source for downloads, social media access and more.

Start your web design project with us today!