Hit Fit SF offers high intensity TRX and Boxing workouts at two locations in a competitive local market with a growing number of national fitness centre chains and boutique workout studios. To help Hit Fit stay on top of the competition, we created a standout brand and online presence that works 24/7 to generate leads and memberships.
Branding & Logo Design
Website Design & Development
Responsive Mobile-ready Design
MindBody API Integration
Hit Fit wanted to widen its reach and shed its previous reputation as a professional boxing club to a more inclusive, family-friendly gym catering to all fitness levels and goals. By increasing the variety and number of classes across both gym locations Hit Fit had broadened its appeal. Now they needed a streamlined online hub where customers could discover and reserve classes seamlessly.
With most gym goers using smartphones to search for and book gym classes on the internet, a professional online presence is both necessary and cost-effective for finding and converting leads. We evolved Hit Fit’s brand presence to reflect their commitment to helping beginners, weekend warriors and fitness freaks alike in reaching their fitness goals. Our gym marketing services covered everything from developing their new branding identity and updating print collateral, to launching a redesigned revenue-generating fitness website integrated with gym management API.
We incorporated a bold, forward leaning logotype with stylized elements to denote movement. The logotype is flanked by two figures – one boxing and one doing TRX- interacting with the letters, which are a direct reference to the gym’s main activities. The choice of bold high contrast colours, red and black make the design stand out, making the logo impactful and instantly recognizable.
The logo’s simple, clean lines ensure that it translates well onto any medium, from the gym wall to apparel, marketing material and online.
We incorporated Hit Fit’s branding into the website design and layout, creating a cohesive brand experience across all customer touch points from print posters to the internet. Consistent branding reflects Hit Fit’s commitment to professionalism and brand integrity, and improves public name recognition. We used the signature vivid red from Hit Fit’s logo as the main color, accented with neon yellow and dark blue tones to create a clean, branded and balanced design. Easy website navigation and clear content layouts allow customers to find information and book a class without a hitch. The mobile-friendly design is responsive across smartphone and tablet screens and light website code ensures pages load quickly. To maximize Hit Fit’s chances of getting discovered online we optimized overall website architecture and on-page content, boosting Hit Fit’s ranking in search engine results and increasing chances of clicks and on-page conversions.
Our website design is intuitive and engaging, with a focus on streamlining customer experience by placing critical information where it is easily found and most impactful. Well-placed Calls-To-Action (CTAs) motivate customers to sign-up for classes or reach out to the gym. Feature video and photo galleries help acquaint visitors with the facilities, further building trust in the Hit Fit brand.
The rising cultural trend of healthy living and active lifestyles has resulted in an explosion in volume of internet searches for gyms or fitness centres “near me”. We know a growing number of customers are searching for information online on smartphones, tablets and desktops and the website was designed with mobile users in mind. The layout shifts seamlessly adjusting to various screen sizes, so customers have the same easy website experience whether they’re on a smartphone, tablet or desktop.
Putting customer experience first means optimizing every click by making the process of finding, reserving and paying for a class online simple and intuitive. The website is integrated with MindBody (an online gym booking management platform) that allows visitors to explore classes without having to leave the Hit Fit website. Class schedules are updated on the website in real-time, allowing customers to book reliably.
Custom marketing collateral like signage, posters and billboards are an absolutely essential component of gym advertising. Hit Fit SF’s marketing collateral extends the brand identity to print, building local awareness and generating interest through attention-grabbing design.
Are you looking to grow your gym business? A professional website can expand your local reach and convert leads by establishing a trustworthy online presence for your brand. Let us show you how we can help.