All Work

Website Design for a Family Law Firm

Naggiar & Sarif is a boutique law firm based in Georgia representing clients from all walks of life who are facing family law and divorce issues. Over the years, their attorney team has earned a reputation for providing personalized legal counsel and earned numerous awards and distinctions for their service. It is this reputation and good word-of-mouth that has allowed the firm to succeed and grow over time. Now with the internet growing in importance as a legal services marketing tool, Naggiar & Sarif were looking to improve their online presence and ultimately reduce the number of hours the team spends on prospecting and winning new clients.

We know the typical legal consumer uses multiple resources, both offline and online to do their research and find a lawyer. However, industry trends indicate a growing amount are looking for attorneys, lawyers, and legal advice online. In fact, a 2017 Legal Trends Report found 37% are using internet search engines to find lawyers, an increase over previous years. Naggiar & Sarif needed to grow their network reach and connect more effectively with prospects on the internet. They tapped us to improve their lawyer website and online discoverability. Our custom website design is optimized for search engines and conversions and presents Naggiar & Sarif as experienced, qualified and trustworthy experts.

WHAT WE DID

Custom Web Design & Development
Responsive Mobile-Ready Design
Content Management System (CMS)
Search Engine Optimization (SEO)
Social Media Integration
Website Hosting & Maintenance

Communicating Expertise

A website is the first, most lasting impression of a business. Prospects searching for legal services regard a website as a representation of the law firm itself. Quality web design is critical for communicating the right message and ultimately, for getting leads. It presents unique value differentiators and expertise through visuals, words, and how information is presented.

Our layout for Naggiar & Sarif’s site is easy to navigate, with essential information front and center and strategically placed calls-to-action (CTAs). On the homepage, featured snippets for practice areas, testimonials, team bios, and blog updates give prospects a quick and comprehensive snapshot of the firm and answer prospect’s questions.

Designing for Prospects

Legal consumers are often experiencing difficult, painful circumstances, and tend to consider several factors when choosing a firm or attorney. Expertise, referrals, location, and reputation are the leading criteria. They need quick, reliable answers and a clear path to finding information to evaluate a law firm. Our strong focus on user-experience ensures that the site layout addresses user questions efficiently, and optimizes every opportunity for conversion. Dedicated pages for firm specialization, practice areas, and team bios give prospects a deep view of the firm’s unique expertise. The website incorporates high-quality photography of the geographic areas serviced by the firm, and stock imagery depicting its services. Key messages are reinforced through headlines and prominent blocks of copy, ensuring consumers have a concise yet comprehensive view of the firm.

Responsive Web Design

Searching on mobile now surpasses desktop searches. In a 2017 survey conducted by FindLaw, 52% of respondents searched for a law firm or attorney using their mobile phone. While only 27% used a desktop or laptop computer for their search. Given consumers’ increasing use of mobile phones and their need for speed, this trend is only growing. Our responsive web design ensures the site fits across mobile and resizes across all screen sizes, including tablets. Mobile layouts are optimized for finger scrolling, with buttons and links sized so that they can be easily selected on smaller screens. We use mobile-optimized web code that is featherlight loads all web pages quickly for a seamless browsing experience.

Website Content

Publishing consistent, high-quality content is essential to the success of any law firm’s online marketing efforts. Through sharing essential insights, firms can position themselves to prospects as experts in their niche and a trusted knowledge resource. Consistent content publishing also allows firms to stay top of mind amongst potential prospects and their extended network so that if the need arises, the firm has established trust.

As more people conduct their search for professional services online, having a quality website has become increasingly important. In fact, a website can be leveraged to enhance a law firm’s reputation and become a major differentiator amongst the competition, ultimately generating online leads.