Case Study

Logo Design for DJ E-Rock


DJ E-Rock has risen from local star to national DJ icon.

DJ E-Rock headlines Saturday nights for the world-renowned LIGHT Vegas, sharing the stage with top musical talent such as John Legend, Disclosure, Ludacris, T-Pain, DJ Mustard and J. Cole. His nationally syndicated show Radio BassMent dominates the airwaves with exclusive guest mix support from the likes of Diplo, Dillon Francis, Jack U, Galantis, Major Lazer, Jayceeoh and Grand Theft, to name a few.

What we did for E-Rock

DJ Logo Design

Sleek and minimal.

The Logo Design Brief

E-Rock initially came to us wanting a modern refresh of a handwritten style. Our first rounds of brainstorming concepts experimented with suitable handwriting scripts and brush lettering. After seeing his ideas in tangible form, E-rock realized he preferred a cleaner look. He decided to move away from hand lettering and onto a more contemporary, sleek and minimal logo – but with distinct style. Booking those high profile gigs at Vegas hotspots meant his digital presence had to be professional, and E-Rock needed a logo that was at once easy to read, but memorable and impactful as well. 

Indelible design details.

We created bold geometric letters, and balanced the lettering by contrasting a heavy typeset with fluid movement. Our design is solid and bold, with style details that add distinct character to make the logo indelible.

The solid E stands in contrast with the remaining linked letters, balancing the type on both sides of the hyphen. The upward slant of the link between the last two letters has a smooth, uplifting quality. Subtracting the upper stem of the K adds visual interest by trimming back detail, leaving a feeling of openness and motion. The result is a logo with impact and a timeless quality.

DJ E-Rock’s logo has a strong, distinct character with a timeless quality, giving his brand instant recognition where ever his logo appears.

A well-designed logo is critical to getting those bookings and enhancing brand recognition. Hit us up to get yours.