DJ E-Rock headlines Saturday nights for the world-renowned LIGHT Vegas, sharing the stage with top musical talent such as John Legend, Disclosure, Ludacris, T-Pain, DJ Mustard and J. Cole. His nationally syndicated show Radio BassMent dominates the airwaves with exclusive guest mix support from the likes of Diplo, Dillon Francis, Jack U, Galantis, Major Lazer, Jayceeoh and Grand Theft, to name a few.
E-Rock initially came to us wanting a modern refresh of a handwritten style. Our first rounds of brainstorming concepts experimented with suitable handwriting scripts and brush lettering. After seeing his ideas in tangible form, E-rock realized he preferred a cleaner look. He decided to move away from hand lettering and onto a more contemporary, sleek and minimal logo – but with distinct style. Booking those high profile gigs at Vegas hotspots meant his digital presence had to be professional, and E-Rock needed a logo that was at once easy to read, but memorable and impactful as well.
We created bold geometric letters, and balanced the lettering by contrasting a heavy typeset with fluid movement. Our design is solid and bold, with style details that add distinct character to make the logo indelible. DJ E-Rock’s logo has a strong, distinct character with a timeless quality, giving his brand instant recognition where ever his logo appears.
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