Blog
theWit Hotel in Chicago
Boldly living in the heart of Chicago’s theater, arts, and shopping district, theWit Hotel stands as an homage to creativity and expression. With features like eye-popping design, stunning views, and innovative culinary creations, a stay at theWit is to experience a 4-star adventure that doesn’t start until after you reach your destination.
WHAT WE DID
Graphic Design
Marketing Collateral
Menu Design
Visual Branding Elements
Design fit for a 4-star hotel
theWit features a full-service spa, a restaurant, rooftop nightclub, and a bar/lounge. Servicing both business and leisure travellers, theWit needs a digital marketing strategy that is well-planned, and supported with visual materials that enhance the brand image.
Over the course of our 5 year relationship with theWit, we’ve designed collateral ranging from flyers, menus and sales brochures, to elevator wraps, signage and more.
Consistent Visual Design
We work collaboratively with theWit’s digital marketing, food and beverage, and event promotion teams. The marketing materials we create always uphold a high quality standard, and follow brand guidelines strictly. We pay particular attention to design elements including colour palettes, logo usage, fonts, images and core design templates to ensure messaging is clear, well-represented and eye-catching.
Designing for Event Promotion
As a regular fixture on Chicago’s nightlife scene, theWit’s promotions team must keep their planned events fresh and interesting. Getting the creative right and on time is critical to promoting these events effectively. We design eye-catching digital and print flyers, weaving event themes into the creative to draw clientele in and presenting key information in an easy to read layout.
A visually cohesive marketing campaign creates brand recognition and showcases a brand’s commitment to quality. Your marketing materials must always uphold a high standard, and follow brand guidelines strictly.
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