Case Study

Graphic Design for theWit Hotel Chicago

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theWit Hotel in Chicago

Boldly living in the heart of Chicago’s theater, arts, and shopping district, theWit Hotel stands as an homage to creativity and expression. With features like eye-popping design, stunning views, and innovative culinary creations, a stay at theWit is to experience a 4-star adventure that doesn’t start until after you reach your destination.

What we do for theWit Hotel

Graphic Design • Flyer Design • Poster Design • Magazine Advert Design • Menu Design

Design fit for a 4-star hotel

The Graphic Design Brief

theWit features a full-service spa, a restaurant, rooftop nightclub, and a bar/lounge. Servicing both business and leisure travellers, theWit needs a digital marketing strategy that is well-planned, and supported with visual materials that enhance the brand image.

Over the course of our 5 year relationship with theWit, we’ve designed collateral ranging from flyers, menus and sales brochures, to elevator wraps, signage and more.

Consistent Visual Design

We work collaboratively with theWit’s digital marketing, food and beverage, and event promotion teams. The marketing materials we create always uphold a high quality standard, and follow brand guidelines strictly. We pay particular attention to design elements including colour palettes, logo usage, fonts, images and core design templates to ensure messaging is clear, well-represented and eye-catching.

Designing for Event Promotion

As a regular fixture on Chicago’s nightlife scene, theWit’s promotions team must keep their planned events fresh and interesting. Getting the creative right and on time is critical to promoting these events effectively. We design eye-catching digital and print flyers, weaving event themes into the creative to draw clientele in and presenting key information in an easy to read layout.

A visually cohesive marketing campaign creates brand recognition and showcases a brand’s commitment to quality. Your marketing materials must always uphold a high standard, and follow brand guidelines strictly.

Let us show you how we can help.