Redefining a Brand Identity for Retail

As the parent company behind consumer electronics brands like Powertek and Simple, Liquipel needed an identity that reflected its evolution from a pioneer in waterproof technology to a growing force in consumer electronics and retail. We reimagined the Liquipel logo and brand identity to communicate innovation, credibility and confidence, while retaining recognizable elements of its heritage. Our approach focused on creating a modern, versatile identity that could unify the company’s corporate presence while complementing its expanding portfolio of consumer brands.

Beyond the logo, we developed a brand style guide defining typography, color palettes and visual elements, establishing a cohesive design system that scales seamlessly across corporate communications, product packaging, retail environments, e-commerce and digital marketing.

“From logo redesign to website design, 3D product renders and digital marketing, our creative partnership with Liquipel has transformed virtually every aspect of the brand experience, bringing together innovation, consistency and commercial impact across retail and digital channels.”

Building a Connected Digital Brand Experience

We redesigned and developed Liquipel’s Shopify website to create a modern, engaging e-commerce experience that brings the brand’s growing product portfolio together in one cohesive digital destination. Beyond the visual refresh, we focused on improving product discovery and the overall shopping experience through intuitive navigation, streamlined product collections, device compatibility filtering and enhanced product pages featuring high-quality imagery, video content and clear product information. The result is a more functional, visually compelling storefront that makes it easier for customers to explore products while reinforcing Liquipel’s evolving brand identity.

To extend that experience beyond the website, we developed ongoing social media content and digital marketing assets that maintained a consistent brand presence across multiple channels. Combining photorealistic 3D renders, lifestyle imagery, product-focused storytelling and promotional campaigns, we created engaging content designed to showcase product features, support new launches and drive customer engagement. Together, these initiatives established a connected digital ecosystem that strengthens brand recognition and supports Liquipel’s continued growth across e-commerce and retail.

Bringing Products to Life in 3D

We developed an extensive library of photorealistic 3D product models and renders for Liquipel and its consumer electronics brands, Powertek and Simple, transforming complex product designs into compelling, high-impact visuals. From meticulous product modelling and realistic material finishes to detailed lighting, textures and compositions, every asset was crafted to accurately represent each product while highlighting its design, functionality and key features. These visuals formed the foundation of a wide range of creative applications, including Walmart product detail page (PDP) imagery, retail packaging, e-commerce listings, social media campaigns and digital advertising. By combining technical precision with creative storytelling, we established a scalable visual production system that delivered consistency across hundreds of products, accelerated content creation and elevated product presentation across retail and digital channels.

Are you looking to grow product brand sales? We’re here to help.