Redefining a Brand Identity for Retail

Redesigning the visual identity of an established retail corporation requires balancing brand recognition with a fresh, contemporary direction. For Liquipel, we reimagined its logo and brand identity to better reflect the company’s evolution from a pioneer in waterproof technology to a growing force in consumer electronics and retail. Our approach focused on creating a modern, versatile identity that communicated innovation, credibility and confidence while retaining hints of the old logo and remaining instantly recognizable across a diverse range of applications. Beyond the logo, we developed a brand style guide defining typography, color palettes and visual elements, establishing a cohesive design system that scales seamlessly across corporate communications, product packaging, retail environments, e-commerce and digital marketing.

Building a Connected Digital Brand Experience

We redesigned and developed Liquipel’s Shopify e-commerce website to create a modern, engaging shopping experience that brought the brand’s refreshed identity to life online. Our approach combined intuitive navigation, bold product imagery and a streamlined user experience to make its growing product lineup easier to discover, explore and shop. From custom homepage layouts and dynamic product collections to optimized product detail pages, device compatibility filtering, lifestyle imagery and integrated video content, every element was designed to balance visual impact with functionality. The result was a cohesive, mobile-responsive digital storefront that strengthened Liquipel’s online presence, elevated product presentation and created a seamless path from discovery to purchase.

Alongside the website, we developed engaging social media content and digital campaigns that reinforced the brand’s identity, showcased new products and connected with consumers across digital platforms. Together, these efforts created a cohesive digital presence that strengthened brand recognition, elevated product storytelling and delivered a seamless experience from social media discovery to online purchase.

Bringing Products to Life Through 3D

We developed an extensive library of photorealistic 3D product models and renders for Liquipel and its consumer electronics brands, Powertek and Simple, transforming complex product designs into compelling, high-impact visuals. From meticulous product modelling and realistic material finishes to detailed lighting, textures and compositions, every asset was crafted to accurately represent each product while highlighting its design, functionality and key features. These visuals formed the foundation of a wide range of creative applications, including Walmart product detail page (PDP) imagery, retail packaging, e-commerce listings, social media campaigns and digital advertising. By combining technical precision with creative storytelling, we established a scalable visual production system that delivered consistency across hundreds of products, accelerated content creation and elevated product presentation across retail and digital channels.

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