All Work

Powertek Retail Brand Design & Digital Marketing

From the retail shelf to the digital storefront, we helped Powertek build a brand designed to stand out at every touchpoint. As an ongoing creative partner, R1 Creative developed a distinctive visual identity and scalable design system that brings consistency, personality and impact to an expanding lineup of consumer electronics and mobile accessories.

Our work spans branding, packaging, photorealistic 3D product visualization, Walmart retail content, Shopify e-commerce, social media and digital advertising—connecting brand strategy with the creative execution needed to compete in a fast-moving retail market.

WHAT WE DID

Logo Design & Brand Guide
3D Product Modelling
Photorealistic 3D Product Renders
3D Product Videos
Walmart PDP Listings & Copy
Product Photography
Social Media Content
Digital Ads
Presentation Decks
Shopify Website

Building a Bold, Cohesive Brand Identity

We developed a comprehensive brand identity and style guide for Powertek, creating a strong visual foundation that could scale across an extensive and constantly evolving product lineup. From logo usage, typography and color palettes to graphic elements, imagery and overall art direction, the guidelines established a consistent and recognizable look across every application.

These guidelines became the foundation for everything that followed, from packaging and retail displays to e-commerce, social media and digital marketing. The result was a flexible, recognizable brand system that brought greater consistency to Powertek while leaving room for bold, expressive creative.

Bringing Products to Life in 3D

We created an extensive library of photorealistic 3D product models and renders for Powertek’s growing range of products, giving the brand professional, high-quality, consistent imagery without the limitations of traditional product photography. From chargers and cables to power banks and wireless accessories, each product was carefully modelled and rendered to accurately capture its materials, finishes, colors and details.

These versatile 3D assets were developed for use across packaging, retail displays, Walmart PDP listings, social media, presentations, advertising and retail marketing.

Building a Brand that Performs Digitally

We developed an ongoing social media strategy and creative direction for Powertek, transforming its growing product lineup into engaging, on-brand content designed to stand out in the feed. By combining photorealistic 3D renders, lifestyle imagery, bold graphics and product-focused storytelling, we created a consistent visual presence that reinforced the brand’s personality while showcasing key features and new releases.

Beyond social media, we created comprehensive product detail page (PDP) imagery for Powertek’s e-commerce and retail channels, including Walmart. From high-quality product renders and lifestyle visuals to feature-driven graphics and informative product imagery, each asset was designed to communicate product benefits clearly, elevate the shopping experience and support purchasing decisions.

These efforts contributed to a 4× return on ad spend (ROAS) and over $1 million in revenue, demonstrating the measurable impact of a cohesive, performance-driven digital strategy.