Branding Builds Businesses.

Just like your personal identity is what makes you so uniquely you, a brand identity is what makes a business memorable, and instantly recognizable. Branding is about breathing life into a business, expressing its attributes and value in a way that resonates with customers and nurtures loyalty.

How your brand looks has never been more important.

Recognition equals value: out of 40 million images posted to Instagram every day, over 10,000 of them are of the Starbucks logo- and for the most part, not on purpose.
It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
Our brains process images 60,000 times faster than we process words. That’s why so many companies choose to include a glyph or visual in their logo.
Millennials are 1.75x more likely than Boomers to say they’d like to be brand-loyal
People who use Facebook more than five times a day are 1.25x more likely to be Brand Loyalists than people who use Facebook at least once a month. The same is true for Instagram (1.26x)

Branding is vital to the success of a business - it influences perception, creates emotional connections with your audience and fosters customer loyalty.

It sounds pretty straightforward but effective branding is both a foundation for your business and an ongoing process, it is multilayered, both internal and encompassing every external customer touchpoint across multiple platforms.

Here’s how
we can help.

We develop practical strategies, compelling visuals, and engaging messages to invigorate connections between customers and business.

Research informs our creative process.

Our holistic approach takes both our clients and their audience into account. We take the time to understand your vision, and get to know your marketplace. We work collaboratively to arrive at a compelling and authentic brand identity that supports business goals. Our human-centred approach to strategy and design conveys the brand story in a manner that speaks directly to the target market, and is both meaningful and engaging.

Great branding involves great design thinking.

Put our creativity to work

These guys do incredible work. So happy with my new website and logo. Easy to work with and they care about what they do. Highly recommend!

Daniel Dubb | danieldubb.com

I’ve worked with R1 to get my logo, business cards, and now website done. I love that they take into consideration what my vision is and suggest ways in which they can make it even better than what I had imagined. I wouldn’t think of going anywhere else but to R1 Creative.