Strategy

We help our clients define their business goals, find their voice and communicate their value. Our approach caters both to new businesses and established businesses looking to evolve. We work with businesses of all sizes, from individual creative entrepreneurs and startups to small businesses and corporations.

Defining Brand
Positioning and Attributes

This is the essence of the brand, covering both intrinsic and extrinsic characteristics. We define a set of personality traits that speak to the interests of a target audience, and establish guidelines for imagery, voice and interactions.

Learning from
the Competition

Understanding the market, and how the competition stacks up is critical for any new or established business. The Competitive Audit process breaks down a brand’s market, evaluates growth opportunities and analyzes risks, and provides recommendations on how to target customers more effectively – helping you make informed decisions that grow your brand.

Mapping Personas,
Profiles and Journeys

We examine target market behaviours, identifying customer motivations, needs and frustrations. Our analysis maps out brand interactions and customer journeys, uncovering opportunities for engagement. By defining these interactions, businesses are able to proactively address any potential customer pain points and foster brand loyalty.