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Building A Real Estate Brand & Website
Toronto Condo Investments (TCI) specializes in real estate sales across the Greater Toronto Area (GTA), with a focus on pre-construction homes and condominiums. Servicing clientele that includes first-time buyers, families, and investors, TCI has grown its reputation steadily with both buyers and sellers alike. Today TCI has privileged access to sell some of the most desirable residential, new development projects in the city.
In recent years property prices in Toronto have risen steadily due to increasing housing demand, creating a competitive and quick-paced market. Competition amongst local real estate agents is fierce. TCI came to us to develop their reputation as a trusted expert, expand its buyer network, and generate sales leads. Read on for how we helped.
WHAT WE DID
Branding
Custom Website Design & Development
Content Management System (CMS)
Search Engine Optimization (SEO)
Content Copywriting
Landing Pages
Social Media Content
Email Newsletter
Paid Ads
Website Analytics
Branding makes the difference
Even in a hot property market, there’s a lot of competition amongst agents and brokerages. In order to succeed, agents need to be able to stand out from the crowd, and present themselves to potential buyers as a reliable and trustworthy partner. This is where branding can make all the difference.
Branding helps real estate businesses gain name recognition and boosts their reputation. The visual identity we developed for TCI does exactly that, with a custom logo, color palette, and typography. We incorporated design elements that depict professionalism and trustworthiness, and applied these elements across all representations of the brand.
Real Estate Branding
The brandmark is a clear visual reference to skyscrapers and hi-rise buildings, a tribute to Toronto’s urban skyline. The result is an iconic logo, that symbolizes urban development and growth. The bold logotype balances and grounds the design, appearing as a reliable foundation anchoring the brand mark. TCI’s custom logo appears on all brand assets, from business cards to the website and marketing collateral ensuring that all communication touchpoints with buyers have the same consistent and recognizable messaging.
As featured in DesignRush Best Logo Designs 2021-2022.
Website Design for Real Estate Agents and Brokerages
A well-designed website helps real estate agencies expand their network, reach more potential buyers and ultimately earn more revenue. By sharing expert market insights, investment tips, and relevant listings, real estate brands are able to prove their expertise. As the permanent home for all marketing tactics, an agent’s website functions as the central hub for attracting and generating leads. To ensure it ranks in search results, the website was built with search engine optimization (SEO) in mind. Featherlight web code helps all web pages to load quickly on mobile and desktops alike. Intuitive site architecture and tagging allow search crawlers to quickly scan and index content, making the website visitor experience positive and valuable.
A Focus on User-Experience
To successfully motivate website visitors into submitting a contact form or subscribing to an email list, the website interface must be easy to navigate and scan. A well-crafted font hierarchy considers font weight and size and implements a consistent messaging structure that increases reader comprehension. Purposeful negative space creates breathing room between key messages, making the web page copy easy to glance over and digest. Featured property snippets allow TCI to showcase available listings further positioning the brand as a knowledgeable and connected resource for potential buyers.
Mobile-ready for online searches
Potential buyers are spending more and more time online, researching home listings and neighborhoods, as well as property developers, brokers, and agents. This makes it absolutely essential for real estate websites to be mobile-ready and responsive across screen sizes, from smartphones and tablets to portable laptops. The mobile layout structured for finger scrolling, allowing users to easily select buttons and links on smaller screens. Optimized code allows pages to load quickly on smartphones and tablets.
Quality Digital Content Builds Trust
Publishing content consistently is especially important for real estate agents. Landing pages, blog posts, email newsletters, and social media shares help establish agents as market experts and a knowledgeable resource. Content helps drive organic traffic through search engines and social media, eventually leading to conversions, sales, and revenue.
Our monthly content development retainer empowers TCI with strategic growth-oriented content across web, social and email channels. A consistent publishing schedule has allowed TCI to both grow its audience and enhance its reputation. Dedicated web pages with detailed information on the newest real estate developments are set up for every project launched. Frequent blog posts on relevant topics keep TCI’s network informed, whereas regular email marketing gives TCI the opportunity to connect with its core audience.
There’s no question that the real estate market is one of the most competitive. Today buyers searching for their ideal home or investment property have to click through listings on countless websites and online listings. The options seem endless and overwhelming, making it challenging for buyers to find the right agent. A professional brand presence and website are a major differentiator for any real estate professional and are proven to increase buyer leads and ultimately, revenue.
Are you looking to get your business online? We’re here to help.
The R1 team is very creative and are always thinking ahead of the curve. Our website is one of the best in the industry and we are so proud of it. It serves as my storefront and has generated leads and business for me. I am excited about where we can take our business together!
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